Articles - Your Credit Union’s New Branch

According to a recent study published in the Canadian journal, Behavior and Information Technology, your members probably decide whether your web site is good or bad in less time than it takes to blink.

Internet users make aesthetic judgments about a web site in less than a twentieth of a second researchers reported. Those first impressions are likely to form strong opinions about the site that carry over in following visits.

Once again, this study helps reinforce the importance of strong web design, user interface and navigation. It is very important that your web site’s color and style support your credit union’s overall branding and complements other offline marketing channels. In addition, your members must be able to quickly find the information they are looking for through intuitive navigation structures.

Each day, more and more members engage your credit union’s web site for all of their financial needs. An attractive, easy to navigate web site makes sense when providing only the best in member services.

Your credit union’s web site is your new branch and should be maintained just as you would maintain your brick and mortar branches. You currently keep up with your credit union’s lobby by keeping freshly painted walls, installing new furnishings, and improving the overall layout. You must maintain your web site so that your members have the same sense of welcome and ease of use on the web site that they do in your lobbies.

Your goal is to develop a web site that will be a cost effective marketing tool and information resource for members. You want your members to use your web site on a daily basis for all of their financial needs. It is important that their impression of your web site is as strong and powerful as the impression they get when walking through the doors of your lobby.

Schedule a free consultation so we can develop a solution that will best fit your needs by contacting us or calling 832.549.5792